6 Key AI Developments Marketers Should Monitor
Artificial intelligence (AI) has been making headlines for several years, and its impact on marketeers continues to grow. As AI technology advances, at 48 West we are constantly looking for ways to use it to our clients' advantage. Here some of the six key AI developments we are monitoring.
Natural Language Processing (NLP)
One of the most exciting developments in AI is Natural Language Processing (NLP). NLP allows machines to understand, interpret, and manipulate human language. This technology has already made its way into various areas of marketing, including some of our favorite chatbots and voice assistants. We can expect to see more advanced NLP technology that can analyze and interpret language with greater accuracy and efficiency.
Predictive analytics is a type of AI that uses data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data. We use predictive analytics to forecast customer behavior, identify potential leads, and optimize marketing campaigns. As AI continues to advance, predictive analytics will become even more sophisticated, allowing us to make more accurate predictions and better decisions.
Personalization has been a buzzword in marketing for some time now, and AI is making it easier to achieve. AI-powered personalization algorithms analyze customer data to create customized experiences tailored to individual preferences and behaviors. As AI technology advances, personalization will become even more accurate and effective, leading to higher engagement, conversions, and customer satisfaction. Personalization and hyper-targeting are the name of the game right now, especially in B2B marketing.
Visual search is an AI-powered technology that allows users to search for products using images instead of text. This technology is becoming increasingly popular, particularly in the e-commerce industry. We can expect to see more advanced visual search technology that can recognize and interpret more complex images, making it easier for users to find what they're looking for. It is also a driving force behind the dupe shopping trend, making it easier to find similar products for a reduced costs.
Voice search is another AI-powered technology that is growing in popularity. With the rise of voice assistants like Siri and Alexa, we have been optimizing content for voice search. This means creating content that is conversational in tone and includes natural language phrases that people are likely to use when speaking to a voice assistant. We will see more advanced voice search technology that can understand natural language even better, leading to more accurate and relevant results.
Augmented Reality (AR)
Augmented reality is an AI-powered technology that superimposes digital information onto the real world. This technology has already been used in marketing campaigns to create immersive experiences for customers. We have deployed advanced AR technology to demo unreleased products at tradeshows to allow potential customers to interact with products in more meaningful ways, leading to higher engagement and conversions.
AI continues to make headlines in the marketing world, and marketers need to stay on top of the latest developments to stay competitive. NLP, predictive analytics, personalization, visual search, voice search, and AR are some of the key AI developments we will continue to monitor and incorporate into our marketing strategies. By embracing these technologies, we create more personalized and engaging experiences that will drive higher engagement, conversions, and customer loyalty.