Securing a Maxim Feature for Ransom Motorcycles

At 48 West Agency, we believe in the art of storytelling and strategic media placements. Recently, we secured a prime feature in Maxim for our client, Ransom Motorcycles, and their awe-inspiring custom superbikes. This was a significant achievement not just for Ransom, but for our agency as well, and we’d like to take you behind the scenes of how this came together.

1. Understanding the Brand's DNA

Before embarking on a media strategy, we delved deep into understanding Ransom Motorcycles. Their custom bikes are not just vehicles—they’re works of art. With a focus on craftsmanship, individuality, and innovation, Ransom aligns perfectly with luxury, lifestyle, and publications like Maxim.

Our first task was to distill Ransom’s unique selling proposition: sculpting custom bikes that combine performance with aesthetic mastery. The brand embodies a passion for motorcycling, with a deep appreciation for high-end design and personalized experiences. With that foundation, we set our sights on the perfect media outlet.

2. Identifying the Right Outlet: Why Maxim?

We knew that Maxim’s audience was the perfect fit for Ransom Motorcycles. As a publication known for luxury lifestyle, high-performance rides, and a discerning readership, Maxim is a go-to for affluent consumers and automotive enthusiasts alike.

By securing coverage in Maxim, we were confident that we could place Ransom in front of an audience that would not only appreciate the craftsmanship but also resonate with the exclusivity of their bespoke builds.

3. Crafting the Perfect Pitch

The art of the pitch was key to securing this placement. Our team at 48 West knew we needed to highlight Ransom’s story in a way that was compelling, concise, and relevant to Maxim’s readership.

We emphasized:

• The uniqueness of Ransom Motorcycles’ design process, where each bike is a one-of-a-kind creation.
• The fusion of performance engineering with bespoke craftsmanship.
• The luxury, exclusivity, and craftsmanship that appeals to Maxim’s readership.

We also tailored the pitch to reflect Maxim’s editorial tone—conversational yet aspirational, appealing to their readers’ desire for premium products and cutting-edge design. Additionally, we made sure to include high-quality images and rich visual content, knowing that Maxim is a visually-driven publication that values bold, eye-catching aesthetics.

4. Building Relationships with Editors

One of the core strengths of 48 West is our established relationships with key editors and journalists across various industries. In this case, we leveraged our relationship with Maxim’s editorial team, ensuring that our pitch didn’t just sit in their inboxes but was brought to their attention at the right time.

Our team maintained regular follow-ups, ensuring that the editors had all the information they needed, including interviews, photos, and any additional context to craft a strong feature. We made ourselves available to accommodate their requests and ensure that the story was delivered in a way that fit their editorial vision.

5. Delivering the Perfect Visual Assets

For a feature in a publication like Maxim, visuals are critical. We worked closely with Ransom Motorcycles to deliver a suite of high-quality, professional images that showcased their bikes in the best possible light. From sleek angles to dynamic action shots, these images were designed to captivate Maxim’s readers from the first glance.

These images didn’t just complement the written content—they helped tell the story of Ransom’s attention to detail, craftsmanship, and performance. The visuals brought the bikes to life and made the editorial feature not just a write-up, but an immersive experience.

6. Timing is Everything

We strategically timed the pitch to align with Maxim’s editorial calendar. Timing can make or break a pitch, and knowing when to reach out ensures a higher likelihood of being featured. By keeping track of relevant trends in luxury goods, custom motorcycles, and the automotive industry, we positioned Ransom Motorcycles to be a timely and relevant subject.

7. The Result: A Stunning Print and Online Feature in Maxim

The result of this meticulous process was a feature that perfectly aligned Ransom Motorcycles with Maxim’s brand, placing the company front and center in a major publication. The article showcased not only the beauty of Ransom’s custom superbikes but also the passion and craftsmanship that go into each one.

This placement solidified Ransom’s reputation as a leader in luxury custom motorcycles and put their brand in front of a high-value audience that appreciates both form and function in their rides.

The 48 West Difference

At 48 West, we’re not just about securing media placements. We’re about finding the right platform to tell our clients’ stories in a way that resonates with the right audience. Our partnership with Ransom Motorcycles is a testament to the power of targeted media strategies and the importance of storytelling that’s authentic, compelling, and visually stunning.

We’re proud of this placement and excited to continue building Ransom Motorcycles’ presence in the luxury and automotive worlds.