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Cookie Policy

Cookies consist of portions of code installed in the browser that assist the Owner in providing the Service according to the purposes described. Some of the purposes for which Cookies are installed may also require the User’s consent.

Where the installation of Cookies is based on consent, such consent can be freely withdrawn at any time following the instructions provided in this document.

Technical Cookies and Cookies serving aggregated statistical purposes

Activity strictly necessary for the functioning of the Service

This Application uses Cookies to save the User’s session and to carry out other activities that are strictly necessary for the operation of this Application, for example in relation to the distribution of traffic.

Activity regarding the saving of preferences, optimization, and statistics

This Application uses Cookies to save browsing preferences and to optimize the User’s browsing experience. Among these Cookies are, for example, those used for the setting of language and currency preferences or for the management of first party statistics employed directly by the Owner of the site.

Other types of Cookies or third parties that install Cookies

Some of the services listed below collect statistics in an anonymized and aggregated form and may not require the consent of the User or may be managed directly by the Owner – depending on how they are described – without the help of third parties.

If any third-party operated services are listed among the tools below, these may be used to track Users’ browsing habits – in addition to the information specified herein and without the Owner’s knowledge. Please refer to the privacy policy of the listed services for detailed information.

Advertising

This type of service allows User Data to be utilized for advertising communication purposes displayed in the form of banners and other advertisements on this Application, possibly based on User interests. This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below. Some of the services listed below may use Cookies to identify Users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the User’s interests and behavior, including those detected outside this Application. For more information, please check the privacy policies of the relevant services.In addition to any opt out offered by any of the services below, the User may opt out of a third-party service’s use of cookies by visiting the Network Advertising Initiative opt-out page.

  • Google AdSense (Google Inc.)
    Google AdSense is an advertising service provided by Google Inc. This service uses the “Doubleclick” Cookie, which tracks use of this Application and User behavior concerning ads, products and services offered. Users may decide to disable all the Doubleclick Cookies by clicking on: google.com/settings/ads/onweb/optout.
    Personal Data collected: Cookies and Usage Data.
    Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield participant.
  • Microsoft Advertising (Microsoft Corporation)
    Microsoft Advertising is an advertising service provided by Microsoft Corporation.|
    Personal Data collected: Cookies and Usage Data.
    Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield participant.
  • Facebook Audience Network (Facebook, Inc.)
    Facebook Audience Network is an advertising service provided by Facebook, Inc. In order to understand Facebook’s use of Data, consult Facebook’s data policy.
    This Application may use identifiers for mobile devices (including Android Advertising ID or Advertising Identifier for iOS, respectively) and technologies similar to cookies to run the Facebook Audience Network service. One of the ways Audience Network shows ads is by using the User’s ad preferences. The User can control this in the Facebook ad settings.
    Users may opt-out of certain Audience Network targeting through applicable device settings, such as the device advertising settings for mobile phones or by following the instructions in other Audience Network related sections of this privacy policy, if available.
    Personal Data collected: Cookies, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and Usage Data.
    Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield participant.
  • Yahoo App Publishing Advertising ( Oath Inc.)
    Yahoo App Publishing is an advertising service provided by Yahoo! Inc.
    If the User chooses to opt-out, Yahoo App Publishing will stop tracking data for the device identified by the provided MAC address and/or device identifier going forward.
    Yahoo App Publishing will stop providing ads and/or recommendations to that MAC address and/or device identifier across all publishers.
    Personal Data collected: Cookies and Usage Data.
    Place of processing: United States – Privacy Policy – Opt Out.

Analytics

The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

  • Google Analytics (Google Inc.)
    Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
    Personal Data collected: Cookies and Usage Data.
    Place of processing: United States – Privacy Policy– Opt Out. Privacy Shield participant.
  • User ID extension for Google Analytics (Google Inc.)
    Google Analytics on this Application makes use of a feature called User ID. This setup allows for a more accurate tracking of Users by associating that User with the same ID over various sessions and devices. It is set up in a way that doesn’t allow Google to personally identify an individual or permanently identify a particular device. The User ID extension might make it possible to connect Data from Google Analytics with other Data about the User collected by this Application.
    The opt-out link below will only opt you out for the device you are on, but not from tracking performed independently by the Owner. Contact the Owner via the email address provided in this privacy policy to object to the aforementioned tracking as well.
    Personal Data collected: Cookies.
    Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield participant.
  • Display Advertising extension for Google Analytics (Google Inc.)
    Google Analytics on this Application might use Google’s Interest-based advertising, 3rd-party audience data and information from the DoubleClick Cookie to extend analytics with demographics, interests and ads interaction data.
    Personal Data collected: Cookies and Usage Data.
    Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield participant.
  • Google Ads conversion tracking (Google Inc.)
    Google Ads conversion tracking is an analytics service provided by Google Inc. that connects data from the Google Ads advertising network with actions performed on this Application.
    Personal Data collected: Cookies and Usage Data.
    Place of processing: United States – Privacy Policy. Privacy Shield participant.
  • Facebook Ads conversion tracking (Facebook pixel) (Facebook, Inc.)
    Facebook Ads conversion tracking (Facebook pixel) is an analytics service provided by Facebook, Inc. that connects data from the Facebook advertising network with actions performed on this Application. The Facebook pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Audience Network.
    Personal Data collected: Cookies and Usage Data.
    Place of processing: United States – Privacy Policy. Privacy Shield participant.
  • LinkedIn conversion tracking (LinkedIn Corporation)
    LinkedIn conversion tracking is an analytics service provided by LinkedIn Corporation that connects data from the LinkedIn advertising network with actions performed on this Application.
    Personal Data collected: Cookies and Usage Data.
    Place of processing: United States – Privacy Policy.
  • Twitter Ads conversion tracking (Twitter, Inc.)
    Twitter Ads conversion tracking is an analytics service provided by Twitter, Inc. that connects data from the Twitter advertising network with actions performed on this Application.
    Personal Data collected: Cookies and Usage Data.
    Place of processing: United States – Privacy Policy. Privacy Shield participant.

Displaying content from external platforms

This type of service allows you to view content hosted on external platforms directly from the pages of this Application and interact with them.This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.

  • YouTube video widget (Google Inc.)
    YouTube is a video content visualization service provided by Google Inc. that allows this Application to incorporate content of this kind on its pages.
    Personal Data collected: Cookies and Usage Data.
    Place of processing: United States – Privacy Policy. Privacy Shield participant.

Remarketing and behavioral targeting

This type of service allows this Application and its partners to inform, optimize and serve advertising based on past use of this Application by the User. This activity is performed by tracking Usage Data and by using Cookies, information that is transferred to the partners that manage the remarketing and behavioral targeting activity. In addition to any opt out offered by any of the services below, the User may opt out of a third-party service’s use of cookies by visiting the Network Advertising Initiative opt-out page.

  • AdRoll (AdRoll, Inc.)
    AdRoll is an advertising service provided by AdRoll, Inc.
    Personal Data collected: Cookies and Usage Data.
    Place of processing: United States – Privacy Policy – Opt Out.
  • Remarketing with Google Analytics (Google LLC)
    Remarketing with Google Analytics is a remarketing and behavioral targeting service provided by Google LLC that connects the tracking activity performed by Google Analytics and its Cookies with the Google Ads advertising network and the Doubleclick Cookie.
    Personal Data collected: Cookies and Usage Data.
    Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield participant.
  • Google Ads Remarketing (Google LLC)
    Google Ads Remarketing is a remarketing and behavioral targeting service provided by Google LLC that connects the activity of this Application with the Google Ads advertising network and the DoubleClick Cookie.
    Users can opt out of Google’s use of cookies for ads personalization by visiting Google’s Ads Settings.
    Personal Data collected: Cookies and Usage Data.
    Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield participant.
  • Facebook Custom Audience (Facebook, Inc.)
    Facebook Custom Audience is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of this Application with the Facebook advertising network.
    Personal Data collected: Cookies and email address.
    Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield participant.
  • Facebook Remarketing (Facebook, Inc.)
    Facebook Remarketing is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of this Application with the Facebook advertising network.
    Personal Data collected: Cookies and Usage Data.
    Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield participant.
  • LinkedIn Website Retargeting (LinkedIn Corporation)
    LinkedIn Website Retargeting is a remarketing and behavioral targeting service provided by LinkedIn Corporation that connects the activity of this Application with the LinkedIn advertising network.
    Personal Data collected: Cookies and Usage Data.
    Place of processing: United States – Privacy Policy – Opt Out.
  • Twitter Remarketing (Twitter, Inc.)
    Twitter Remarketing is a remarketing and behavioral targeting service provided by Twitter, Inc. that connects the activity of this Application with the Twitter advertising network.
    Personal Data collected: Cookies and Usage Data.
    Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield participant.
  • Twitter Tailored Audiences (Twitter, Inc.)
    Twitter Tailored Audiences is a remarketing and behavioral targeting service provided by Twitter, Inc. that connects the activity of this Application with the Twitter advertising network.
    Personal Data collected: Cookies and email address.
    Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield participant.

SPAM protection

This type of service analyzes the traffic of this Application, potentially containing Users’ Personal Data, with the purpose of filtering it from parts of traffic, messages and content that are recognized as SPAM.

  • Google reCAPTCHA (Google LLC)
    Google reCAPTCHA is a SPAM protection service provided by Google LLC.
    The use of reCAPTCHA is subject to the Google privacy policy and terms of use.
    Personal Data collected: Cookies and Usage Data.
    Place of processing: United States – Privacy Policy. Privacy Shield participant.

Tag Management

This type of service helps the Owner to manage the tags or scripts needed on this Application in a centralized fashion. This results in the Users’ Data flowing through these services, potentially resulting in the retention of this Data.

  • Google Tag Manager (Google LLC)
    Google Tag Manager is a tag management service provided by Google LLC.
    Personal Data collected: Cookies and Usage Data.
    Place of processing: United States – Privacy Policy. Privacy Shield participant.
  • Segment (Segment Inc.)
    Segment is a tag management service provided by Segment.io, Inc.
    Personal Data collected: Cookies and Usage Data.
    Place of processing: United States – Privacy Policy. Privacy Shield participant.

Traffic optimization and distribution

This type of service allows this Application to distribute their content using servers located across different countries and to optimize their performance. Which Personal Data are processed depends on the characteristics and the way these services are implemented. Their function is to filter communications between this Application and the User’s browser. Considering the widespread distribution of this system, it is difficult to determine the locations to which the contents that may contain Personal Information User are transferred.

  • Cloudflare (Cloudflare)
    Cloudflare is a traffic optimization and distribution service provided by Cloudflare Inc.
    The way Cloudflare is integrated means that it filters all the traffic through this Application, i.e., communication between this Application and the User’s browser, while also allowing analytical data from this Application to be collected.
    Personal Data collected: Cookies and various types of Data as specified in the privacy policy of the service.
    Place of processing: United States – Privacy Policy.

User database management

This type of service allows the Owner to build user profiles by starting from an email address, a personal name, or other information that the User provides to this Application, as well as to track User activities through analytics features. This Personal Data may also be matched with publicly available information about the User (such as social networks’ profiles) and used to build private profiles that the Owner can display and use for improving this Application. Some of these services may also enable the sending of timed messages to the User, such as emails based on specific actions performed on this Application.

  • Intercom (Intercom Inc.)
    Intercom is a User database management service provided by Intercom Inc. Intercom can also be used as a medium for communications, either through email, or through messages within this Application.Personal Data collected: Cookies, email address, Usage Data and various types of Data as specified in the privacy policy of the service.
    Place of processing: United States – Privacy Policy.

How to provide or withdraw consent to the installation of Cookies

In addition to what is specified in this document, the User can manage preferences for Cookies directly from within their own browser and prevent – for example – third parties from installing Cookies.
Through browser preferences, it is also possible to delete Cookies installed in the past, including the Cookies that may have saved the initial consent for the installation of Cookies by this website.
Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses: Google ChromeMozilla FirefoxApple Safari and Microsoft Internet Explorer.

With regard to Cookies installed by third parties, Users can manage their preferences and withdrawal of their consent by clicking the related opt-out link (if provided), by using the means provided in the third party’s privacy policy, or by contacting the third party.

Notwithstanding the above, the Owner informs that Users may follow the instructions provided on the subsequently linked initiatives by the EDAA (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

Owner and Data Controller

Sway Media 515 E Grant St, Suite 150
Phoenix Arizona 85004 United States

Owner contact email: hello@swaymedia.agency

Since the installation of third-party Cookies and other tracking systems through the services used within this Application cannot be technically controlled by the Owner, any specific references to Cookies and tracking systems installed by third parties are to be considered indicative. In order to obtain complete information, the User is kindly requested to consult the privacy policy for the respective third-party services listed in this document.

Given the objective complexity surrounding the identification of technologies based on Cookies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of Cookies by this Application.

Definitions and legal references

  • Personal Data (or Data)
    Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.
  • Usage Data
    Information collected automatically through this Application (or third-party services employed in this Application), which can include: the IP addresses or domain names of the computers utilized by the Users who use this Application, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server’s answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User’s IT environment.
  • User
    The individual using this Application who, unless otherwise specified, coincides with the Data Subject.
  • Data Subject
    The natural person to whom the Personal Data refers.
  • Data Processor (or Data Supervisor)
    The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.
  • Data Controller (or Owner)
    The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Application. The Data Controller, unless otherwise specified, is the Owner of this Application.
  • This Application
    The means by which the Personal Data of the User is collected and processed.
  • Service
    The service provided by this Application as described in the relative terms (if available) and on this site/application.
  • European Union (or EU)
    Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.
  • Cookies
    Small sets of data stored in the User’s device.

Legal information

This privacy statement has been prepared based on provisions of multiple legislations, including Art. 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation).

This privacy policy relates solely to this Application, if not stated otherwise within this document.

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