Meets the Mission Content Marketing Campaign
Automated Estimation Tool
BASELAYER, the company that pioneered the modular data center, is dedicated to delivering hardware and software products to support the needs of today’s data-driven world. The company’s current estimation process for BASELAYER’s hardware products was manual, cumbersome and very time intensive. With a tagline of “We simplify the data center and make it smart,” the difficult process did not support their brand message of simplicity and intelligence. Further, it created a negative customer experience and ultimately impacted revenue opportunities.
BASELAYER tasked 48 West Agency with defining a standard process for fielding estimate requests, simplifying the estimation process for both the end user and solutions engineer while reducing the manual effort and delivering estimates in a consistent manner. We focused on creating a web-based estimation process, followed by a second phase to include phone and email requests. Developing an automated estimation solution enhanced the BASELAYER customer experience and has served to bring ease and order to the messy undertaking of fulfilling customized estimation requests. The automation freed employees to offer better service, solve problems and make recommendations. Customers can place estimation requests in their preferred manner, increasing customer satisfaction.
Services
- Market Research
- Customer Experience Design
- Marketing Automation
- Sales Optimization
- Customer Relationship Management
- Custom Programming
- Web Design
Results
- Winner 2018 American Marketing Association Spectrum Awards for Marketing Automation.
- Winner 2018 American Marketing Association Spectrum Awards for Best of Interactive / Online Category.
- Increased use of the website, leading to 34% of initial estimates to be fulfilled via the automated tool.
- Increased estimate requests by 50%
- Reduced lost inbound opportunities to zero.
- Faster requirements gathering and sales estimation processing by the BASELAYER team.
- Greater lead qualification, allowing the team to focus on high quality leads at the right time of the sales cycle.
- Increased the customer experience, improving the customer sales process satisfaction by 28%.
Partner Program
BASELAYER, the company that pioneered the modular data center, is dedicated to delivering hardware and software products to support the needs of today’s data-driven world. In 2017, BASELAYER wanted to design a new sales partner program that provided them with insight to pre-RFP high-tech construction projects and major facilities construction projects. The team at 48 West Agency recommended creating a network of strategic alliance partners to connect their valued joint clients with world-class data center hardware solutions.
Through a partner program, BASELAYER would address enterprise clients’ top data center challenges to ensure their business stays up and running and that their data is accessible in an instant. The program was opened exclusively to value-added design, engineering and high-tech construction facilities and major construction projects requiring data center capabilities. 48 West created a comprehensive partner sales kit to deliver a new pipeline of sales opportunity.
Services
