Cutting - Edge Creativity &
Need to overcome your next strategic inflection point? 48 West is an unapologetically ambitious team of experienced, award-winning marketing and public relations talent with international reach. We use deep industry expertise, cutting-edge marketing technology and creative storytelling to solve your biggest marketing and perception problems. Our methodology has been stress tested in the Fortune 50. Our clients see real results. See what we can do for you.
We are industry veterans with multimillion dollar campaign and Fortune 50 expertise.
We exist to help ambitious brands not only level up but breakthrough with compelling marketing solutions.
Here’s what we can do for you.
- Strategic Planning
- Market Research
- Marketing Audits
- AI & Machine Learning
- Customer Experience Design
- Sales Optimization
- Digital Experience Platform
- Marketing Automation
- Media planning
- Out of Home
- Strategic Communications
- Experiential Public Relations
- Reputation Management
- Crisis Management
- Investor Relations
- Analyst Relations
- Influencer Marketing
- Social Analysis
- Social Content
- Network Management
- Live Events
- Customer Acquisition
01 Ambiguity Doesn't Scare Us
Creativity and Innovation Are Us 02
03 Relentless Pursuit of Results Drive Us
5 ways we are using AI to deliver more intelligent PR strategies
We are early adopters of AI, and recently we’ve been using AI to deliver more intelligent and hyper-relevant PR strategies for our clients. AI allows us to: Save time while still keeping the relationship management feeling organic. Improve the speed and precision of media monitoring….
Deepfakes: Reputation Management Just Got Harder
Digital reputation management means staying up to date even as things are constantly changing, and taking action as needed. Recently, digital reputation management has gotten even more complicated with the proliferation of “deepfake” videos. The speed at which these videos can spread is alarming. After being…
AI is a National Priority: Mark Cuban’s CES Message
We attended the Variety annual Entertainment Summit at CES and got the opportunity to see entrepreneur, Maverick, and Shark Tank investor Mark Cuban share his thoughts on the development of artificial intelligence technology. Cuban was clear, he sees AI as a national priority and thinks…