Everything we do is about unlocking possibilities for ambitious companies. Our technical knowledge and industry insight enables us to transcend traditional marketing by crafting compelling and enduring stories that position your brand for growth.
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Frank Lloyd Wright Foundation
“The Frank Lloyd Wright Foundation exists to preserve Taliesin and Taliesin West for future generations, and to enrich society through an understanding of Frank Lloyd Wright’s ideas, architecture and design.” Established by the legendary architect in 1940, the Foundation is based at Taliesin West in Scottsdale Arizona. The Foundation is deeply focused on preserving both of these National Historic Landmarks for future generations by maintaining and promoting Wright’s legacy through tours, lectures, events, museum partnerships and educational outreach programs. The Foundation also owns and manages the intellectual property for all of Wright’s designs, drawings, and other properties from his prolific 70-year career.
48 West was tapped to provide day to day marketing and communications strategy and support for the organization. We’ve worked with the Foundation to manage communications including media requests and placements, marketing, media buying, social media and website management. During our engagement with the Frank Lloyd Wright Foundation, we’ve managed everything from Barrett Jackson photo shoots to travel and tourism tour media buying. We also serve as the editorial directors for the prestigious Frank Lloyd Wright Quarterly magazine.
Whale and Dolphin Conservation
WDC is the leading global charity dedicated to the conservation protection of whales and dolphins. They defend these remarkable creatures through campaigns, lobbying, advising governments, conservation projects, field research and rescue to protect against the many threats they face. WDC’s core belief is that all whales and dolphins have the right to exist as nature intends, not as humans decide. When the new “Dolphinaris” dolphins in the desert project scheduled to open in Scottsdale, Arizona the WDC and 48 West worked together to bring more information about this new attraction to the public’s attention.
This is a very controversial project, and animal welfare groups, including WDC, are working together to stop the swim with the dolphins project. As the grassroots efforts took off, a petition began against the project, now with more than 135,000 signatures. WDC, along with the help of their local spokesperson wanted help bringing this controversial issue to the attention of the public. 48 West used our extensive local media connections to garner the attention of every major news outlet, including online and print media. We also worked with our international media contacts to generate coverage across the travel and tourism industry.
News placement & coverage:
Originally we worked with Cummings Engineering Consultants to help bring military-grade security for smartphones and tablet computers to the commercial market, aiming at businesses wanted to keep their intellectual property and data safe across mobile devices. The company’s software offering: Secure Agile Interoperable Framework Enterprise (SAIFE) provided secure communications in app form. Eventually, SAIFE® became its own company and is now a patented, validated, software-only security platform that provides trusted routing for any endpoint, across any network, regardless of infrastructure. The network is completely black, only handling encrypted data and with no mechanism for accessing or decrypting data.
When the companies sought to introduce the industrial military grade technology to a commercial B2B market, 48 West worked closely to build a strategic brand identity for SAIFE® and create the brand style guide for the company to establish a unique and marketable identity. We worked with the company to provide a consistent set of guidelines, assets, templates that could be easily integrated into their creative workflow.
By working so closely with the technical and marketing teams at SAIFE, we facilitated the delivery of a brand identity and style guide that has helped the company successfully grow their market presence.
Headquartered in Europe, Mailigen is one of the world’s leading web-based integrated marketing software providers for any sized business, organization or individual. Their philosophy is simple, make it flexible, easy to use and cost effective for their customers.
With lots of competition in the market, Mailigen needed a fresh approach to step up their content marketing efforts in support of the lead generation strategy. We created a content strategy to build relevant and useful content that established Mailigen as thought leaders in the marketplace and provide customers with reference materials. We established message maps, brand voice and tone and competitive assessments to build the content strategy. When they needed a speaker to represent Mailigen at the International Email Marketing Summit, we presented “Promote and Connect with Integrated Email & Social Media Marketing” on their behalf.
For this leading email marketing service provider, 48 West worked with internal subject matter experts to develop web copy, whitepapers and How to Guides supporting their lead generation strategy. We created pillar content pieces for the Mailigen Resource Library including an Email Marketing Campaign Planning Tool, Holiday Guide to Email Marketing, 18 Tips for Email List Building, Tips for List Segmentation and Optimization, List Building via Social Media and more.
When Mailigen launched their Affiliate Program, 48 West created the Affiliate Quick Start Guide for new affiliates, helping them get up and generating new streams of revenue for Maligen quickly.
Jacksons needed to introduce their brand to Arizona as a company that has achieved “Top Performer” status in the nation for each year of the Chevron “Customer First” and Shell’s “Mystery Motorist” for customer service, and store cleanliness programs. As a new name and brand to the Valley, Jacksons’ main goal was community outreach to reinforce their commitment to the community with charitable contributions, while continuing to provide customers with the highest quality car wash services and convenience store purchases. Perhaps best summarized by president of Jacksons Food Stores, Cory Jackson, “We are committed to being a part of the community in Arizona.”
We developed Jacksons’ Hallow-Clean Haunted Carwash to add the fear factor for the Halloween season, offering customers service with a scream and generating word of mouth for the brand. The event solicited donations, benefitting Banner Children’s Medical Center, in exchange for express car wash service with a scream. The free express wash service featured super spooky decorations in the Tunnel of Terror, food and drink, costumes, music, lighting and glow in the dark suds. The express wash tunnel of terror was packed with frightful surprises for all ages. We think this hilarious video posted on ABC15 of an attendee’s experience sums it up perfectly.
Hallow-Clean was fun for all ages, and the Jacksons team reached their goal of creating a fun community outreach combined with excellent customer service. Event highlights included running the car wash tunnel to capacity each night, a sizable donation to Banner Children’s Hospital and coverage of the event by three of four major in market TV news stations in a very noisy Halloween weekend. More than 30,000 geo-targeted through Facebook boosted posts, we purposely kept the audience narrowly defined due to the limitations of the volume of cars we could process at one location.
Jacksons’ president, Cory Jackson said, “This event is a fun way to entertain while supporting a very worthy cause. Our team really gave it their all, we washed more cars than expected for free and delivered a fun experience. We are grateful to everyone who participated and made a donation.”
We were selected as a finalist for the American Marketing Association Spectrum Award and also received a Public Relations Society of America Copper Anvil Award for this project.
We are dedicated to greater ideals of what is possible, not what’s been done. 48 West is equally comfortable and welcome in startup coworking spaces and the Fortune 500. Since we operate as a boutique agency, you will never have big agency overhead and you will always have access to the person doing the work.
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