48 West Agency earns two Copper Anvil Awards for special events
Reading Time: 2 minutes PHOENIX, Ariz., Sept. 17, 2020 – Phoenix-based 48 West Agency (48 West) was awarded the 2020 Public Relations Society of America (PRSA), Phoenix Chapter, Copper Anvil Award for PR management of the Risas Dental and Braces national “Labor of Love” event in 2019. The agency also…
5 ways we are using AI to deliver more intelligent PR strategies
Reading Time: < 1 minute We are early adopters of AI, and recently we’ve been using AI to deliver more intelligent and hyper-relevant PR strategies for our clients. AI allows us to: Save time while still keeping the relationship management feeling organic. Improve the speed and precision of media monitoring….
Deepfakes: Reputation management just got harder
Reading Time: < 1 minute Digital reputation management means staying up to date even as things are constantly changing, and taking action as needed. Recently, digital reputation management has gotten even more complicated with the proliferation of “deepfake” videos. The speed at which these videos can spread is alarming. After being…
48 West Agency wins Integrated Communications Copper Anvil Award for “Fly Smarter with Ultimate Lift” Campaign
Reading Time: 3 minutes Receives Public Relations Society of America, Phoenix Chapter, 2019 Copper Anvil Award of Merit Phoenix-based 48 West Agency (48 West) today won the 2019 Public Relations Society of America (PRSA), Phoenix Chapter, Copper Anvil Award of Merit for Integrated Communications Campaign on behalf of their…
48 West Agency Wins Big at AMA Phoenix 2019 Spectrum Awards
Reading Time: 2 minutes Agency finalist for 19 marketing awards, collects 12, including four “Best of” Category awards PHOENIX, Ariz., May 21, 2019 — Phoenix-based 48 West Agency (48 West) took the limelight at the 2019 AMA Spectrum Awards, named as finalists in all 19 categories entered and…
The Future of Journalism
Reading Time: < 1 minute The Future Of Everything asked us “What’s The Future of Journalism?”, noting journalism and media has changed dramatically in the last two decades. Leigh Dow and other thought leaders shared their opinions on where journalism is heading. Ask The Thought Leaders: What’s The Future of…
This Year We Celebrate Ambitious Innovation
Reading Time: < 1 minute This year we celebrate ambitious innovation! Over the last year, we were incredibly lucky to work with some of the most innovative and ambitious brands in the technology and nonprofit communities. As an added bonus – it’s been a blast. Over the holiday we decided…
Trend Alert: The Speakeasy Makes a Comeback
Reading Time: 3 minutes Five years before the national ban on alcohol, Arizona voted to enact prohibition. It was 1910, and citizens quickly bought up all the alcohol they could. Come New Year’s Eve, liquor stores had little remaining stock to ship out of state. Years later, new laws…
Partners Can Be the Key to Successful Cause Marketing
Reading Time: 3 minutes When 48 West had the opportunity to adopt Whale and Dolphin Conservation (WDC) as a cause marketing client, we thought “what a fun account”! However, it did not take long for us to realize our involvement with WDC was much more than helping the organization…
Integrating PR and Retargeting Campaigns
Reading Time: 4 minutes How annoying is it to go to a retailer’s site, look around without any real intention to buy and then be followed around the web for the next month by weak banner ads about products you looked at weeks ago? I even read a story last…