Leveraging Voice of the Customer Data
Reading Time: < 1 minute CallMiner asked us “What’s the most under-utilized way to capture the voice of the customer (and what can businesses do to better leverage it)?” Our Director of Marketing Strategy and Analytics, Kathleen Thompson, shared how companies should consider leveraging an Account Based Marketing (ABM) approach when thinking…
4 Reasons You Should Use Account Based Marketing
Reading Time: 3 minutes All B2B marketers need effective tools to bring their sales teams qualified leads and create awareness for their products and services. Go to market strategies are designed to reach a mass audience, but Account Based Marketing (ABM) is a strategic relationship building initiative and often…