https://48westagency.com/blogs/news/whats-next-in-sporting-goods-retail 2023-02-05T16:14:16-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/sportsretailing.jpg?v=1673481783 What's Next in Sporting Goods Retail? https://48westagency.com/blogs/news/alignment-between-product-marketing-product-management-and-sales-for-business-impact 2023-05-01T10:25:06-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/productmanager.jpg?v=1682961906 Unlocking Business Growth: The Power of Alignment Between Product Marketing, Product Management, and Sales https://48westagency.com/blogs/news/how-to-market-cybersecurity-products 2023-02-05T16:15:38-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/Blog_2021Cybersecurity.jpg?v=1673481657 How to Market Cybersecurity Products https://48westagency.com/blogs/news/tips-on-maximizing-the-marketing-potential-of-major-sporting-events 2023-02-05T16:14:27-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/GettyImages-469569148.webp?v=1673481608 Tips on Maximizing the Marketing Potential of Major Sporting Events https://48westagency.com/blogs/news/cause-marketing-for-global-climate-change 2023-01-11T16:52:52-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/download_5.jpg?v=1673481172 Cause marketing for global climate change https://48westagency.com/blogs/news/leigh-dow-honored-as-a-phoenix-business-journal-2020-most-admired-leaders 2023-01-09T23:07:51-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/129717787_10158804121232497_4983549863274912724_n-660x420.jpg?v=1673330871 Leigh Dow Honored as a Phoenix Business Journal 2020 Most Admired Leaders https://48westagency.com/blogs/news/48-west-agency-earns-two-copper-anvil-awards-for-special-events 2023-01-09T23:10:11-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/download-1-660x420.jpg?v=1673331011 48 West Agency earns two Copper Anvil Awards for special events https://48westagency.com/blogs/news/48-west-welcomes-3-new-aviation-clients 2023-01-09T23:09:03-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/traffic-at-the-airport-PLHJ7Q2-660x420.jpg?v=1673330943 48 West welcomes 3 new aviation clients https://48westagency.com/blogs/news/saas-firm-cerebrum-corp-selects-48-west-as-growth-partner 2023-01-09T23:06:48-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/qtq80-ZHVc7g-660x420.jpg?v=1673330808 SaaS firm Cerebrum Corp. selects 48 West as strategic growth marketing partner https://48westagency.com/blogs/news/stratatech-education-group-appoints-48-west-agency-as-creative-and-content-agency 2023-01-09T23:05:33-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/qtq80-Coqiqq-660x420.jpg?v=1673330733 StrataTech Education Group Appoints 48 West Agency as Creative and Content Agency https://48westagency.com/blogs/news/leigh-dow-invited-to-join-phoenix-business-journal-leadership-trust 2023-01-09T23:04:39-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/ACBJ-Circle-Badges_Phoenix-Business-Journal-660x420.png?v=1673330679 Leigh Dow invited to join Phoenix Business Journal Leadership Trust https://48westagency.com/blogs/news/48-west-agency-wins-integrated-communications-copper-anvil-award-for-fly-smarter-with-ultimate-lift-campaign 2023-01-11T16:56:09-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/white-commercial-airplane-PFLMVGB-660x420.jpg?v=1673330598 48 West Agency wins Integrated Communications Copper Anvil Award for “Fly Smarter with Ultimate Lift” Campaign https://48westagency.com/blogs/news/smithsonian-affiliate-western-spirit-museum-of-the-west-chooses-48-west-as-pr-marketing-services-provider 2023-01-09T22:51:27-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/download_1.jpg?v=1673329887 Smithsonian Affiliate Western Spirit: Museum of the West Chooses 48 West as PR & Marketing Services Provider https://48westagency.com/blogs/news/48-west-agency-wins-four-2018-prsa-copper-anvil-awards 2023-01-09T22:49:36-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/ncaa-1-660x420.jpg?v=1673329776 48 West Agency Wins Four 2018 PRSA Copper Anvil Awards https://48westagency.com/blogs/news/48-west-agency-named-premier-mounts-pr-agency-of-record 2023-01-09T22:47:09-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/premier-dse17-640x420.jpg?v=1673329629 48 West Agency Named Premier Mounts' PR Agency of Record https://48westagency.com/blogs/news/48-west-agency-grows-aerospace-and-aviation-roster-adding-texas-based-genesys-aerosystems 2023-01-09T22:41:11-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/qtq80-mZBH9i-660x420.jpg?v=1673329271 48 West Agency Grows Aerospace and Aviation Roster Adding Texas-based Genesys Aerosystems https://48westagency.com/blogs/news/48-west-agency-wins-six-ama-phoenix-2018-spectrum-awards 2023-01-09T22:38:50-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/qtq80-NjkfeS-660x420.jpg?v=1673329130 48 West Agency Wins Six AMA Phoenix 2018 Spectrum Awards https://48westagency.com/blogs/news/48-west-agency-named-global-agency-of-record-for-marketing-and-communications-by-n1-lcc 2023-01-09T22:37:52-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/N1-Mesa-094-660x420.jpg?v=1673329072 48 West Agency Named Global Agency of Record for Marketing and Communications by N1, LCC https://48westagency.com/blogs/news/phoenix-business-journal-2018-outstanding-women-in-business-leigh-dow 2023-01-09T22:36:54-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/dow-leigh_1024xx600-338-0-79.jpg?v=1673329014 Phoenix Business Journal 2018 Outstanding Women in Business: Leigh Dow https://48westagency.com/blogs/news/48-west-agency-expands-arts-portfolio-with-ballet-arizona-arizona-opera-and-phoenix-theatre 2023-01-09T22:35:30-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/qtq80-39qTrw-660x420.jpg?v=1673328930 48 West Agency Expands Arts Portfolio with Ballet Arizona, Arizona Opera and Phoenix Theatre https://48westagency.com/blogs/news/pelican-products-inc-names-48-west-agency-pr-agency-of-record 2023-01-09T22:32:24-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/Untitled.jpg?v=1673328744 Pelican Products, Inc. Names 48 West Agency PR Agency of Record https://48westagency.com/blogs/news/48-west-wins-four-ama-spectrum-awards-for-content-and-advertising 2023-01-09T22:30:47-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/IMG_3214-e1529516197381-660x420.jpg?v=1673328647 48 West Wins Four AMA Spectrum Awards for Content and Advertising https://48westagency.com/blogs/news/48-west-agency-wins-2016-copper-anvil-award-of-merit-for-special-event-jacksons-hallow-clean 2023-01-11T16:57:49-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/Copper-Anvil-Awards-624x333-300x160.jpg?v=1673328316 48 West Agency Wins 2016 Copper Anvil Award of Merit for Special Event: Jacksons' Hallow-Clean https://48westagency.com/blogs/news/i-feel-love-saz-performs-at-sayers-club-los-angeles 2023-01-11T16:49:00-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/lany2-11_1296x_f9d46afa-9814-47ca-9940-8f596091807f.jpg?v=1673480940 I Feel Love: SAZ Performs at Sayer's Club Los Angeles https://48westagency.com/blogs/news/dallas-business-journal-top-25-north-texas-public-relations-firms 2023-01-11T16:50:04-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/white-christmas-star-with-yellow-lights-on-blue-ba-PVCRFLL_1296x_4317b8aa-b14a-45f4-8538-c53cd2b3dd63.webp?v=1673481004 Dallas Business Journal Top 25 North Texas Public Relations Firms https://48westagency.com/blogs/news/sway-media-sponsors-the-texas-marketing-summit-panel 2023-01-11T16:50:56-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/Screen_Shot_2020-09-27_at_5.07.22_PM_1296x_53cfbc6d-4752-44c8-9c87-8e324f904d38.webp?v=1673481056 Sway Media Sponsors the Texas Marketing Summit Panel https://48westagency.com/blogs/news/orca-salmon-alliance-public-relations 2023-01-12T12:25:42-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/killer_whale_in_alaska_david_ellifrit_noaa.jpg?v=1673551542 Orca Salmon Alliance Public Relations https://48westagency.com/blogs/news/48-west-wins-ama-spectrum-award-for-gallagher-kennedy-legal-firm-advertising 2023-01-12T15:56:51-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/GK-airplane-ad-1024x852.jpg?v=1673564160 48 West Wins AMA Spectrum Award for Gallagher & Kennedy Legal Firm Advertising https://48westagency.com/blogs/news/48-west-agency-named-in-2023-top-8-phoenix-public-relations-firms 2023-02-15T12:16:42-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/number-eight-2022-11-11-21-40-04-utc.jpg?v=1676488598 48 West Agency Named in 2023 Top 8 Phoenix Public Relations Firms https://48westagency.com/blogs/news/5-marketing-trends-you-can-use-today 2023-02-15T12:27:27-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/photo-video-camera-with-empty-white-screen-in-audi-2021-08-29-09-26-58-utc.jpg?v=1676489247 5 Marketing Trends You Can Use Today https://48westagency.com/blogs/news/5-marketing-strategies-for-vocational-education 2023-02-16T13:52:59-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/college-mechanic-student-selecting-wrench-from-rep-2022-03-07-23-56-39-utc.jpg?v=1676580704 5 Marketing Strategies for Vocational Education https://48westagency.com/blogs/news/marketing-precision-health-how-to-reach-your-target-audience 2023-02-17T09:31:19-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/12_medicine_2.jpg?v=1676651479 Marketing Precision Health: How to Reach Your Target Audience https://48westagency.com/blogs/news/yara-rules-a-critical-component-of-malware-classification 2023-02-18T10:00:01-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/virus-attacks-the-network-with-electronic-devices-2022-11-09-06-35-33-utc.jpg?v=1676651970 Yara Rules: A Critical Component of Malware Classification https://48westagency.com/blogs/news/nba-all-star-weekend-prime-opportunity-for-sports-marketing 2023-02-20T04:00:04-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/All_Star_NBA_Laslovarga__2.jpg?v=1676850546 NBA All Star Weekend: Prime Opportunity for Sports Marketing https://48westagency.com/blogs/news/2023-stadium-technology-and-digital-trends 2023-03-07T10:50:31-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/smart-stadium-technologies.jpg?v=1677004175 Trend Alert: 2023 Stadium Technology https://48westagency.com/blogs/news/personalization-is-the-key-element-of-every-account-based-marketing-abm-strategy 2023-02-23T07:30:02-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/1-1-Personalization.jpg?v=1677008054 Personalization is the key element of every Account Based Marketing (ABM) strategy https://48westagency.com/blogs/news/trend-alert-de-influencing 2023-02-22T03:30:04-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/50050292646_5016e8c761_b.jpg?v=1677016748 Trend Alert: De-influencing https://48westagency.com/blogs/news/marketing-to-ultra-high-net-worth-individuals 2023-02-25T12:36:18-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/superyachts-moored.jpg?v=1677353622 Marketing to ultra-high-net-worth individuals https://48westagency.com/blogs/news/social-media-is-a-customer-service-tool-its-time-we-all-accepted-it 2023-02-26T13:00:01-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/social-media760.jpg?v=1677354138 Social Media Is A Customer Service Tool & It's Time We All Accepted It https://48westagency.com/blogs/news/cmos 2023-02-27T13:13:22-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/how-does-the-economy-work-606x303.jpg.optimal.jpg?v=1677528588 Answering economic instability with marketing investments https://48westagency.com/blogs/news/accelerating-marketings-move-to-new-digital-technologies-or-platforms 2023-03-02T08:31:53-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/main-banner-mob.jpg?v=1677771113 Accelerating marketing's move to new digital technologies or platforms https://48westagency.com/blogs/news/implementing-systems-or-algorithms-to-enhance-customer-personalization 2023-03-02T08:27:49-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/pillar-page-header-website-personalization_2x-3.webp?v=1677714743 Implementing systems or algorithms to enhance customer personalization https://48westagency.com/blogs/news/expanding-data-science-use-across-marketing 2023-03-03T07:00:00-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/GEN-Faro-Marketing-Market-Research-Big-Data-Analysis-1200x627-1200x627.jpg?v=1677798292 Expanding Data Science Use Across Marketing https://48westagency.com/blogs/news/5-ways-to-deal-with-ambush-marketing 2023-03-06T16:28:21-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/EDx2GccUEAAZ4sC.jpg?v=1678145273 5 Ways To Deal With Ambush Marketing https://48westagency.com/blogs/news/zero-trust-an-effective-model-for-physical-security-surveillance 2023-03-07T10:49:11-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/ZT-1024x576.jpg?v=1678211326 Zero-Trust: An Effective Model For Physical Security & Surveillance https://48westagency.com/blogs/news/risk-of-security-demands-outpacing-organizational-change 2023-03-21T15:22:35-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/6tips.jpg?v=1679437355 Security Risks Outpacing Security Organizational Change https://48westagency.com/blogs/news/continued-security-convergence-and-integration 2023-03-13T14:26:40-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/is-security-converging.jpg?v=1678742800 Integrated Security: A Tale of Two Worlds https://48westagency.com/blogs/news/a-new-focus-on-the-long-term-value-of-physical-security 2023-03-11T05:00:01-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/AdobeStock_283199860-1-scaled.jpg?v=1678234090 Why Physical Security Is Worth More Than You Think https://48westagency.com/blogs/news/more-cyber-aware-employees-customers-criminals 2023-03-09T04:00:00-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/digital-twins_woman-in-profile_ai_mirror_duplicate_duo_pair-100760562-large.webp?v=1678234456 Convergence Of Physical And Digital Security Makes Us Vulnerable https://48westagency.com/blogs/news/marketing-operations-excellence-needed-for-growth 2023-03-08T06:00:00-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/Marketing-Ops-820x480.jpg?v=1678233663 Marketing Operations: The Hidden Engine For Growth https://48westagency.com/blogs/news/the-future-of-retail-has-already-arrived-and-its-called-the-metaverse 2023-03-10T04:00:01-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/metaverso-retail-1-1140x600.jpg?v=1678234802 The Future Of Retail Has Already Arrived, And It's Called The Metaverse https://48westagency.com/blogs/news/metaverse-security-emerging-scams-and-phishing-risks 2023-05-05T11:25:59-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/iStock-1355760844-min.jpg?v=1683311112 Metaverse Security: Protecting Yourself from Emerging Scams and Phishing Attacks in a Virtual World https://48westagency.com/blogs/news/silicon-valley-bank-a-cautionary-tale-in-crisis-communications 2023-03-11T16:47:02-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/Screen_Shot_2023-03-11_at_4.42.11_PM.png?v=1678578153 Silicon Valley Bank: A cautionary tale in crisis communications https://48westagency.com/blogs/news/shinola-hotel 2023-04-26T14:41:26-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/JS45485_cx.jpg?v=1682524112 The Best of Detroit: A Stay at the Shinola Hotel https://48westagency.com/blogs/news/why-storytelling-is-the-secret-to-building-a-brand 2023-03-23T11:24:39-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/Storytelling_Teaser_facebook.jpg?v=1679595879 Why Storytelling Is The Secret To Building A Brand https://48westagency.com/blogs/news/ai-continues-to-make-headlines-and-what-are-the-six-key-developments-marketers-should-monitor-in-2023 2023-06-23T08:14:03-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/3-ways-to-prepare-for-the-future-of-ai-in-marketing-open-graph.jpg?v=1687533149 6 Key AI Developments Marketers Should Monitor https://48westagency.com/blogs/news/digital-transformation-with-ai-hardware-in-2023-and-answer-the-question-that-because-we-expect-to-see-the-first-kilowatt-chip-in-2023-what-is-the-biggest-challenge 2023-08-25T15:31:04-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/ai-data-chipjpeg_47652_637357660734620156.jpg?v=1693002655 The Dawn of the Kilowatt Chip: How AI Hardware is Revolutionizing Digital Transformation https://48westagency.com/blogs/news/nano-rfid-what-is-can-be-used-for-and-what-the-adoption-rate-will-be-in-the-rfid-industry 2023-04-19T16:37:00-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/tok10302221607.webp?v=1679768378 Nanoscale rfid has the potential to revolutionize several industries https://48westagency.com/blogs/news/digital-transformation-in-cloud-and-intelligent-edge-and-answer-the-question-what-can-we-expect-now-that-edge-intelligence-and-cloud-will-be-at-the-center-of-iot-deployments 2023-03-27T10:05:00-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/cio_digital_transformation_resource.webp?v=1679936644 Digital Transformation Trend Alert: Edge Intelligence and Cloud at the Center of IoT https://48westagency.com/blogs/news/quiet-luxury-the-rise-of-understated-elegance-in-a-world-of-excess 2023-04-10T15:55:49-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/3097ced58376dab513aca41bca50a5ba.jpg?v=1681167349 Quiet Luxury: The rise of understated elegance in a world of excess https://48westagency.com/blogs/news/the-rise-of-prompt-engineering-harnessing-the-true-power-of-ai 2023-04-11T12:38:49-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/tfc-content-tool-1024x512.jpg?v=1681241278 Prompt Engineering: Harnessing the True Power of AI https://48westagency.com/blogs/news/navigating-influence-a-pr-perspective-on-clients-social-media-exposure 2023-09-27T16:53:07-07:00 weekly https://cdn.shopify.com/s/files/1/0699/4296/8639/articles/How-AI-is-Used-in-Social-Media-Marketing-min.png?v=1695858772 Navigating Influence: A PR Perspective on Client's Social Media Exposure 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