VP, Strategy & Marketing Automation
With 22 years of Fortune 100 and retail industry experience, Kathleen is an award-winning marketing professional well-versed in driving high-value enterprise marketing, strategy and communications. Kathleen is an expert in conceptualizing and developing marketing campaigns that consistently reflect business strategies and effectively achieve program goals. She is known as a goal-oriented, creative problem solver with experience in setting and exceeding quantifiable objectives and extracting value from underperforming programs.
Kathleen uses data to generate breakthrough insights for brands and products across portfolio performance, promotional effectiveness, and customer behavior. She is exceptional at driving improved customer acquisition and retention, transaction size, margin contribution and designing enhanced customer experiences. Her results have delivered sustainably accelerated top and bottom line growth.
Projects Kathleen has delivered include turning insights and algorithms into automated capabilities for core processes, execution and measurement across sales operations, CRM, marketing, loyalty and promotional execution. She has a deep understanding of best practices, key trends and analogous success cases in the use of data to drive customer intimacy, customization, and business.
Kathleen holds a BA in History, Public Policy Studies from Duke University and an MBA, Marketing & Technology from Pepperdine Graziadio Business School. In addition to her data science background, Kathleen is a certified Six Sigma Green Belt and Black Belt.
- Driving business insights and decisions through vertical thinking using data science to identify, design and build complex solutions to unique problems.
- Leveraging her tool set of: logic, problem solving, mathematics, statistics and programming to design long term solutions that provide a fundamental change.
- Discovering actionable insights regarding the customer journey and using that knowledge to create products and services that drive growth.