SaaS firm Cerebrum Corp. selects 48 West as growth partner
Reading Time: 2 minutes PHOENIX, Ariz., May 15, 2020 – 48 West Agency (48 West), a Phoenix-based full-service marketing and public relations agency, is selected as the Cerebrum Corp agency of record. Created by laboratory and computing professionals, Cerebrum Corp is a Software-as-a-Service (SaaS) firm that designs intelligent lab…
Architecting a firehose of information
Reading Time: < 1 minute As marketers. we have more tools than ever to share messaging including the internet, social media, content networks and artificial intelligence. It is easier than ever to create a “firehose” of information because of the availability of a rising number of channels willing to disseminate…
AI is a National Priority: Mark Cuban’s CES Message
Reading Time: 2 minutes We attended the Variety annual Entertainment Summit at CES and got the opportunity to see entrepreneur, Maverick, and Shark Tank investor Mark Cuban share his thoughts on the development of artificial intelligence technology. Cuban was clear, he sees AI as a national priority and thinks…
Two Hot Trends in Marketing Automation
Reading Time: 3 minutes One of the hottest marketing trends in 2017 is marketing automation. But wait, you’re thinking “that’s already a thing.” True, but marketing automation continues to evolve and expect to see more open source marketing automation, artificial intelligence, chatbot implementations and other new marketing automation capabilities…