Cause marketing for global climate change
Reading Time: 4 minutes Social cause marketing to make scientific content more accessible Climate content is often suppressed by social algorithms because it’s not exceptionally engaging. A cause as global as climate change should be widely distributed, however, most scientific research on the impact of climate change is published…
Our first clutch review and it’s 5-star!
Reading Time: 2 minutes Is your company in a tight spot? Are you looking for top-tier marketing services? 48 West Agency is your team’s solution for cutting-edge results and creativity. Based in Phoenix, our company provides high-quality marketing and PR resources for our clients. and our reviews prove they…
SaaS firm Cerebrum Corp. selects 48 West as growth partner
Reading Time: 2 minutes PHOENIX, Ariz., May 15, 2020 – 48 West Agency (48 West), a Phoenix-based full-service marketing and public relations agency, is selected as the Cerebrum Corp agency of record. Created by laboratory and computing professionals, Cerebrum Corp is a Software-as-a-Service (SaaS) firm that designs intelligent lab…
Architecting a firehose of information
Reading Time: < 1 minute As marketers. we have more tools than ever to share messaging including the internet, social media, content networks and artificial intelligence. It is easier than ever to create a “firehose” of information because of the availability of a rising number of channels willing to disseminate…
5 ways we are using AI to deliver more intelligent PR strategies
Reading Time: < 1 minute We are early adopters of AI, and recently we’ve been using AI to deliver more intelligent and hyper-relevant PR strategies for our clients. AI allows us to: Save time while still keeping the relationship management feeling organic. Improve the speed and precision of media monitoring….
Deepfakes: Reputation management just got harder
Reading Time: < 1 minute Digital reputation management means staying up to date even as things are constantly changing, and taking action as needed. Recently, digital reputation management has gotten even more complicated with the proliferation of “deepfake” videos. The speed at which these videos can spread is alarming. After being…
AI is a National Priority: Mark Cuban’s CES Message
Reading Time: 2 minutes We attended the Variety annual Entertainment Summit at CES and got the opportunity to see entrepreneur, Maverick, and Shark Tank investor Mark Cuban share his thoughts on the development of artificial intelligence technology. Cuban was clear, he sees AI as a national priority and thinks…
Is influencer marketing a good fit for your brand?
Reading Time: < 1 minute Many brands struggle with how to develop an impactful influencer marketing program. We’ve outlined the process of working with social influencers in our latest Phoenix Business Journal contribution. From choosing who to work with to creating a process for collaboration and, finally, assessing the results…
Exciting aviation innovations
Reading Time: < 1 minute We attended the 2019 Business Aviation Convention & Exhibition (NBAA-BACE) in Las Vegas and visited the static display of aircraft at Henderson Executive Airport. The primary themes of the event reflected a very dynamic industry that is collectively working to embrace innovation and sustainability. Check…
Enter the 48 West $50k Nonprofit Giveaway
Reading Time: 2 minutes Thank you for your interest in 48 West’s $50k Nonprofit Giveaway PHOENIX, Ariz., Feb. 12, 2019 – Phoenix-based 48 West Agency (48 West) today announced their $50K Nonprofit Giveaway contest for registered 501(c)3 organizations in the metropolitan areas of Phoenix and Dallas-Fort Worth. The award winning…