Is influencer marketing a good fit for your brand?
Reading Time: < 1 minute Many brands struggle with how to develop an impactful influencer marketing program. We’ve outlined the process of working with social influencers in our latest Phoenix Business Journal contribution. From choosing who to work with to creating a process for collaboration and, finally, assessing the results…
48 West Agency Wins Big at AMA Phoenix 2019 Spectrum Awards
Reading Time: 2 minutes Agency finalist for 19 marketing awards, collects 12, including four “Best of” Category awards PHOENIX, Ariz., May 21, 2019 — Phoenix-based 48 West Agency (48 West) took the limelight at the 2019 AMA Spectrum Awards, named as finalists in all 19 categories entered and…
48 West Agency Wins Four 2018 PRSA Copper Anvil Awards
Reading Time: < 1 minute Agency receives four Awards of Merit for External Communications, Integrated Communications, Digital/Social Media, and Publications PHOENIX, Ariz., Sept. 27, 2018 – Phoenix-based 48 West Agency (48 West) today won four 2018 Public Relations Society of America (PRSA), Phoenix Chapter Copper Anvil Awards of Merit. The agency…
Pelican Products, Inc. Names 48 West Agency PR Agency of Record
Reading Time: 2 minutes 48 West Agency (48 West), an award-winning, full-service marketing agency based in the Warehouse District of Phoenix, Ariz., today announced that it has been named Pelican Products, Inc. (Pelican) PR agency of record (AOR) for the Pelican Commercial, Military, and Consumer business units. Based in…