Deepfakes: Reputation Management Just Got Harder
Digital reputation management means staying up to date even as things are constantly changing, and taking action as needed. Recently, digital reputation management has gotten even more complicated with the proliferation of “deepfake” videos. The speed at which these videos can spread is alarming. After being…
48 West Agency Wins Big at AMA Phoenix 2019 Spectrum Awards
Agency finalist for 19 marketing awards, collects 12, including four “Best of” Category awards PHOENIX, Ariz., May 21, 2019 — Phoenix-based 48 West Agency (48 West) took the limelight at the 2019 AMA Spectrum Awards, named as finalists in all 19 categories entered and…
Integrating PR and Retargeting Campaigns
How annoying is it to go to a retailer’s site, look around without any real intention to buy and then be followed around the web for the next month by weak banner ads about products you looked at weeks ago? I even read a story last…