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    Fake News

    Deepfakes: Reputation management just got harder

    by Leigh January 27, 2020

    Reading Time: < 1 minute Digital reputation management means staying up to date even as things are constantly changing, and taking action as needed. Recently, digital reputation management has gotten even more complicated with the proliferation of “deepfake” videos. The speed at which these videos can spread is alarming. After being…

    Artificial Intelligence, Public Relations, Reputation Management
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    48 West Agency Wins Big at AMA Phoenix 2019 Spectrum Awards

    by Alison May 21, 2019

    Reading Time: 2 minutes Agency finalist for 19 marketing awards, collects 12, including four “Best of” Category awards   PHOENIX, Ariz., May 21, 2019 — Phoenix-based 48 West Agency (48 West) took the limelight at the 2019 AMA Spectrum Awards, named as finalists in all 19 categories entered and…

    48 West News, Awards & Honors, Content Marketing, Marketing Strategy

    Integrating PR and Retargeting Campaigns

    by Leigh January 4, 2016

    Reading Time: 4 minutes How annoying is it to go to a retailer’s site, look around without any real intention to buy and then be followed around the web for the next month by weak banner ads about products you looked at weeks ago?  I even read a story last…

    Advertising, Digital Marketing, Public Relations

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