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Cause marketing for global climate change
Reading Time: 4 minutes Social cause marketing to make scientific content more accessible Climate content is often suppressed by social algorithms because it’s not exceptionally engaging. A cause as global as climate change should be widely distributed, however, most scientific research on the impact of climate change is published…
Partners Can Be the Key to Successful Cause Marketing
Reading Time: 3 minutes When 48 West had the opportunity to adopt Whale and Dolphin Conservation (WDC) as a cause marketing client, we thought “what a fun account”! However, it did not take long for us to realize our involvement with WDC was much more than helping the organization…