Digital reputation management means staying up to date even as things are constantly changing, and taking action as needed. Recently, digital reputation management has gotten even more complicated with the proliferation of “deepfake” videos. The speed at which these videos can spread is alarming. After being published, they are often shared on social media to an audience of thousands or even millions of people — many of whom don’t realize the video is doctored. With the 2020 election fast approaching, there is no doubt that deepfakes will remain an issue. They will likely sway opinions before being exposed, thus impacting the integrity of our elections and people with high profile public personas. Learn more here.