Deepfakes: Reputation management just got harder
Artificial Intelligence, Public Relations, Reputation Management
Reading Time: < 1 minute
Digital reputation management means staying up to date even as things are constantly changing, and taking action as needed. Recently, digital reputation management has gotten even more complicated with the proliferation of “deepfake” videos. The speed at which these videos can spread is alarming. After being published, they are often shared on social media to an audience of thousands or even millions of people — many of whom don’t realize the video is doctored. With the 2020 election fast approaching, there is no doubt that deepfakes will remain an issue. They will likely sway opinions before being exposed, thus impacting the integrity of our elections and people with high profile public personas. Learn more here.
Tags In
Leigh
With 25 years of Fortune 100, political, global event and international sports and entertainment experience, Leigh tenaciously provides clients with her deep expertise in crafting creative PR, marketing and communications strategies that deliver strategic results and engage influencers. Her unique and transparent approach to marketing has made her an awarded change agent, driving campaigns in diverse target markets and segments. She shares the same Myers-Briggs profile as Darth Vader and you can always find her on Twitter @leighdow.
Related Posts
Categories
- 48 West News (36)
- Account Based Marketing (1)
- Advertising (1)
- Aerospace & Aviation (2)
- Artificial Intelligence (2)
- Awards & Honors (10)
- Cause Marketing (4)
- Content Marketing (7)
- Customer Experience (1)
- Digital Marketing (2)
- Events (1)
- Influencer Marketing (1)
- Information Architecture (1)
- Integrated Marketing (1)
- Marketing Automation (4)
- Marketing Strategy (5)
- Non-Profit (5)
- Public Relations (16)
- Reputation Management (2)
- Reviews (1)
- SaaS (1)
- Social Media (1)
- Technical Marketing (2)
- Trends (2)
- Uncategorized (1)
Tags
48
Account Based Marketing
Advertising
Aerospace
Agency Life
AI
Artificial Intelligence
Aviation
Awards
Cause Marketing
Collateral
Content Marketing
CRM
Customer Experience
Digital Marketing
Events
Food & Beverage
Infographics
Marketing Automation
MRO
Non-Profit
Outdoor Retail
public
Public Relations
Reputation Management
Reviews
SaaS
Social Media
Technical Marketing
Trends
Video