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BASELAYER, the company that pioneered the modular data center, is dedicated to delivering hardware and software products to support the needs of today’s data-driven world. The company founded RunSmart Software to transform the data center infrastructure management of global colocation providers. RunSmart increases efficiency and extends the data center environment while delivering improved business sustainability. The new software business had an aggressive revenue target with limited working days to deliver the goal. BASELAYER tasked 48 West Agency with supporting the development of their RunSmart go-to-market strategy, including building the new RunSmart website. In order to fulfill the revenue goal, the product needed a strong web presence as quickly as possible while still demonstrating the sophisticated business expected from a mission-critical software solution provider. Today, RunSmart is uniquely positioned as a viable and credible choice for data center operators. 48 West was able to use our industry knowledge to understand their customers’ needs and provide them with a website that delivers results.

  • Market Research
  • Brand & Messaging Development
  • Web Design
  • Marketing Automation
  • Content Marketing
  • Search Engine Optimization
  • Winner 2017 American Marketing Association Spectrum Awards for Corporate Website.
  • Finalist 2017 American Marketing Association Spectrum Awards for Best of Interactive / Online Category.
  • Increased software demo requests exponentially.
  • Improved mobile site performance to deliver 32% increase in conversion rate.
  • Improved search rankings month over month with a 42% increase by the end of 2017.
  • Grew email list by 23%.