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New Standard in Safety: 9455 Remote Area Lighting Launch

Pelican Products, Inc. is the global leader in the design and manufacture of high-performance protective cases, temperature controlled packaging solutions, advanced portable lighting systems and rugged gear for professionals. Pelican’s products are used in some of the most demanding environments including fire safety, law enforcement, defense/military, aerospace, entertainment and industrial. As Pelican’s Public Relations Agency of Record, 48 West Agency designed and facilitated a campaign to launch the Pelican 9455 Remote Area Lighting System (RALS), the world’s first Class I Division 1, ATEX Zone 0 and IECEx ia safety certified remote area light. The campaign was designed to deliver the message: the impressive safety certification was the first of its kind and supports a “new standard in safety” for the greatest demand in safety-certified lighting.
  • Market Research
  • Public Relations
  • Influencer Marketing
  • Winner 2018 American Marketing Association Spectrum Awards Best of Integrated Marketing Campaign Category.
  • Finalist 2018 American Marketing Association Spectrum Awards New Product Category.
  • 2017 Pro Tool Innovation Award award in Lighting-Portable Work Lights. The awards were promoted on the ProTool website and websites of over a dozen media partners websites as well as their Facebook, Twitter, and LinkedIn social media outlets.
  • The award was mentioned in targeted industrial outlets like Officer.comIndustrial Equipment News and Police in later 2017.
  • National Media Coverage
  • PR Coverage Views: 260K
  • Online Readership: 362 Million
  • Average Domain Authority: 62
  • Links from Coverage: 29
  • Social Shares (Google+, Facebook, Twitter, LinkedIn): 1674
  • Video views: 42,245