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Creative Director


With 21 years of experience building brands, award-winning Creative Director Jeff Bowling has developed campaigns for some of the world’s most prestigious brands: GlaxoSmith-Kline, Exxon, Home Depot, MBNA, Saks Fifth Ave, Boscovs, Viking Kitchens, Exelon Energy, Israel Ministry of Tourism, Arcadia University, McGraw-Hill Publishing, Wyeth Nutritionals, AAMCO Transmissions, Five Below Stores, Phillies Phantasy Camp, Lutron Lighting, and SunGard Data Systems.

Jeff is responsible for the overall creative output for 48 West clients and he is known for his collective creativity by constructing an environment that nurtures trusting and respectful relationships. He is adept at challenging assumptions and sorting through complex creative challenges with his ability to be both analytical and creative. Jeff is well versed in overseeing integrated campaigns across traditional and emerging channels and is a master at leading rebranding and design efforts for corporate identity systems. His work delivers on both the strategic level and is emotionally resonant creative that performs to goal.

Jeff earned his BFA in Communication Design, Advertising, Design and Illustration from Kutztown University of Pennsylvania. He keeps the entire 48 West team laughing with his snarky wit.

3 Strengths 

  • Finding clients’ unique qualities and understanding their organizations to build a brand image they are excited to own.
  • Strategic thinking; he’s agile and adapts quickly to change.
  • Fostering a creative environment that nurtures trusting and respectful relationships and delivers a results oriented