Cause marketing for global climate change
Reading Time: 4 minutes Social cause marketing to make scientific content more accessible Climate content is often suppressed by social algorithms because it’s not exceptionally engaging. A cause as global as climate change should be widely distributed, however, most scientific research on the impact of climate change is published…
Enter the 48 West $50k Nonprofit Giveaway
Reading Time: 2 minutes Thank you for your interest in 48 West’s $50k Nonprofit Giveaway PHOENIX, Ariz., Feb. 12, 2019 – Phoenix-based 48 West Agency (48 West) today announced their $50K Nonprofit Giveaway contest for registered 501(c)3 organizations in the metropolitan areas of Phoenix and Dallas-Fort Worth. The award winning…
48 West Agency Expands Arts Portfolio with Ballet Arizona, Arizona Opera and Phoenix Theatre
Reading Time: 2 minutes High Profile Valley Arts Clients Choose 48 West Expertise PHOENIX, Ariz., December 15, 2017—48 West Agency—a leading marketing and public relations agency that solves complex marketing and public relations challenges have been awarded marketing research, strategic marketing, and public relations projects for Phoenix’s most prominent…
This Year We Celebrate Ambitious Innovation
Reading Time: < 1 minute This year we celebrate ambitious innovation! Over the last year, we were incredibly lucky to work with some of the most innovative and ambitious brands in the technology and nonprofit communities. As an added bonus – it’s been a blast. Over the holiday we decided…
Partners Can Be the Key to Successful Cause Marketing
Reading Time: 3 minutes When 48 West had the opportunity to adopt Whale and Dolphin Conservation (WDC) as a cause marketing client, we thought “what a fun account”! However, it did not take long for us to realize our involvement with WDC was much more than helping the organization…