How Girl Scouts Shaped Many Valley Leaders
The Girl Scout Cookie Program started in 1917, just a few years before my grandmother was born. This year is the 100th year of Girl Scout cookie sales, and having spent five years as a Girl Scout and one year as a Brownie Troop leader,…
Reddit Advertising
We shared our thoughts with ChooseWhat.com on “What Businesses Need to Know About Using Reddit” ads. Reddit claims to be the “front page of the Internet,” and the site has an estimated 11-19 million unique visitors each month. We’ve found Reddit advertising to be a great…
AI For Sales Acceleration
Recently, we had the pleasure of participating in the Flarrio roundtable on the “Potential of AI for Sales“. One of the most important things we’ve found in working with AI for sales is that AI has tremendous potential for B2B sales. Now is the time…
Hottest 2017 CRM Trends
Want to know what some of the hottest CRM trends are for 2017? We sat down with Insightly to share our thoughts on the growth in artificial intelligence capabilities for marketers. READ ARTICLE
Purdue University’s Master of Science in Communication Program Interviews Leigh Dow: “What is Integrated Marketing Communications”
Purdue University faculty member, Debra Davenport Ph.D., is a member of the online faculty of Purdue’s online Master of Science in Communication degree program. Recently, she interviewed our CEO, Leigh Dow, to discuss what integrated marketing communication is and how to get it right. Read…
48 West Agency Wins 2016 Copper Anvil Award of Merit for Special Event: Jacksons’ Hallow-Clean
We are proud to announce PRSA Phoenix has awarded 48 West Agency with a 2016 Copper Anvil Award of Merit in the Special Event category for our “Hallow-Clean” event for Jacksons. PRSA Phoenix presented a total of 38 awards during its annual Copper Anvil Awards,…
Reputation Management: Writing an Effective Press Release
Reputation Management asked experts, including our CEO, Leigh Dow, how to write an effective press release for reputation management. Read the full story here.
BuzzStream: 6 Tips to Outrun PR Noise
BuzzStream’s Ritika Puri, who also writes for The Next Web, Entrepreneur, and Forbes, is often on the receiving end of PR pitches, PR replies, and many phone calls every day. It’s always hard to find the right balance of pitching and follow up to make…