Purdue University’s Master of Science in Communication Program Interviews Leigh Dow: “What is Integrated Marketing Communications”
Purdue University faculty member, Debra Davenport Ph.D., is a member of the online faculty of Purdue’s online Master of Science in Communication degree program. Recently, she interviewed our CEO, Leigh Dow, to discuss what integrated marketing communication is and how to get it right. Read…
48 West Agency Wins 2016 Copper Anvil Award of Merit for Special Event: Jacksons’ Hallow-Clean
We are proud to announce PRSA Phoenix has awarded 48 West Agency with a 2016 Copper Anvil Award of Merit in the Special Event category for our “Hallow-Clean” event for Jacksons. PRSA Phoenix presented a total of 38 awards during its annual Copper Anvil Awards,…
Reputation Management: Writing an Effective Press Release
Reputation Management asked experts, including our CEO, Leigh Dow, how to write an effective press release for reputation management. Read the full story here.
BuzzStream: 6 Tips to Outrun PR Noise
BuzzStream’s Ritika Puri, who also writes for The Next Web, Entrepreneur, and Forbes, is often on the receiving end of PR pitches, PR replies, and many phone calls every day. It’s always hard to find the right balance of pitching and follow up to make…