How much is your PR expertise worth?
Reading Time: < 1 minute PR Daily writing on PR expertise, “Great publicity must be earned. Organizations and individuals can certainly work on public relations campaigns themselves with existing resources, but they often need help from consultants or agencies. So, how much should they pay them for establishing trust and enhancing…
Mindful Metrics: The most important marketing agency KPIs
Reading Time: < 1 minute Klipfolio wanted to know what better way to get inside the inner business workings of a marketing agency than to see which marketing metrics and KPIs are most important for their success? They asked 48 West Agency, here’s what we said.
Webcast Radio: Unlocking Possibilities for Ambitious Brands
Reading Time: < 1 minute 48 West Agency CEO, Leigh Dow, joins Fjorgecast’s Tim Barsness to discuss how everything we do is about unlocking possibilities for ambitious brands and how we have a reputation for delivering creative PR and Communications campaigns for some of the world’s most ambitious and innovative companies….
Pelican Products, Inc. Names 48 West Agency PR Agency of Record
Reading Time: 2 minutes 48 West Agency (48 West), an award-winning, full-service marketing agency based in the Warehouse District of Phoenix, Ariz., today announced that it has been named Pelican Products, Inc. (Pelican) PR agency of record (AOR) for the Pelican Commercial, Military, and Consumer business units. Based in…
48 West Wins Four AMA Spectrum Awards for Content and Advertising
Reading Time: 2 minutes 48 West is honored to announce its selection as finalists for eight 2017 AMA Spectrum Awards and its receipt of four awards for content marketing and advertising. The event was held at OdySea Aquarium in the Talking Stick Cultural and Entertainment District in Scottsdale, Arizona…
Leveraging Voice of the Customer Data
Reading Time: < 1 minute CallMiner asked us “What’s the most under-utilized way to capture the voice of the customer (and what can businesses do to better leverage it)?” Our Director of Marketing Strategy and Analytics, Kathleen Thompson, shared how companies should consider leveraging an Account Based Marketing (ABM) approach when thinking…
The Future of Journalism
Reading Time: < 1 minute The Future Of Everything asked us “What’s The Future of Journalism?”, noting journalism and media has changed dramatically in the last two decades. Leigh Dow and other thought leaders shared their opinions on where journalism is heading. Ask The Thought Leaders: What’s The Future of…
Girls in Tech: Motherhood and Entrepreneurship
Reading Time: < 1 minute Girls in Tech knows entrepreneurship is difficult, and many women balance building a business with motherhood. What does it take to be a mom and an entrepreneur? We have a few in our office, read what our CEO mompreneurs had to say. Read the full story.
How Girl Scouts Shaped Many Valley Leaders
Reading Time: < 1 minute The Girl Scout Cookie Program started in 1917, just a few years before my grandmother was born. This year is the 100th year of Girl Scout cookie sales, and having spent five years as a Girl Scout and one year as a Brownie Troop leader,…
Reddit Advertising
Reading Time: < 1 minute We shared our thoughts with ChooseWhat.com on “What Businesses Need to Know About Using Reddit” ads. Reddit claims to be the “front page of the Internet,” and the site has an estimated 11-19 million unique visitors each month. We’ve found Reddit advertising to be a great…