Cause marketing for global climate change
Reading Time: 4 minutes Social cause marketing to make scientific content more accessible Climate content is often suppressed by social algorithms because it’s not exceptionally engaging. A cause as global as climate change should be widely distributed, however, most scientific research on the impact of climate change is published…
48 West Agency earns two Copper Anvil Awards for special events
Reading Time: 2 minutes PHOENIX, Ariz., Sept. 17, 2020 – Phoenix-based 48 West Agency (48 West) was awarded the 2020 Public Relations Society of America (PRSA), Phoenix Chapter, Copper Anvil Award for PR management of the Risas Dental and Braces national “Labor of Love” event in 2019. The agency also…
SaaS firm Cerebrum Corp. selects 48 West as growth partner
Reading Time: 2 minutes PHOENIX, Ariz., May 15, 2020 – 48 West Agency (48 West), a Phoenix-based full-service marketing and public relations agency, is selected as the Cerebrum Corp agency of record. Created by laboratory and computing professionals, Cerebrum Corp is a Software-as-a-Service (SaaS) firm that designs intelligent lab…
5 ways we are using AI to deliver more intelligent PR strategies
Reading Time: < 1 minute We are early adopters of AI, and recently we’ve been using AI to deliver more intelligent and hyper-relevant PR strategies for our clients. AI allows us to: Save time while still keeping the relationship management feeling organic. Improve the speed and precision of media monitoring….
StrataTech Education Group Appoints 48 West Agency as Creative and Content Agency
Reading Time: 2 minutes PHOENIX, Ariz., October 20, 2019 – StrataTech Education Group (“StrataTech”), a leading provider of facility-based post-secondary education with a focus on preparing students for careers in the welding and heating, ventilation, air conditioning and refrigeration (“HVACR”) trades, has named 48 West Agency (“48 West”) as…
48 West Agency wins Integrated Communications Copper Anvil Award for “Fly Smarter with Ultimate Lift” Campaign
Reading Time: 3 minutes Receives Public Relations Society of America, Phoenix Chapter, 2019 Copper Anvil Award of Merit Phoenix-based 48 West Agency (48 West) today won the 2019 Public Relations Society of America (PRSA), Phoenix Chapter, Copper Anvil Award of Merit for Integrated Communications Campaign on behalf of their…
48 West Agency Wins Big at AMA Phoenix 2019 Spectrum Awards
Reading Time: 2 minutes Agency finalist for 19 marketing awards, collects 12, including four “Best of” Category awards PHOENIX, Ariz., May 21, 2019 — Phoenix-based 48 West Agency (48 West) took the limelight at the 2019 AMA Spectrum Awards, named as finalists in all 19 categories entered and…