BuzzStream’s Ritika Puri, who also writes for The Next Web, Entrepreneur, and Forbes, is often on the receiving end of PR pitches, PR replies, and many phone calls every day. It’s always hard to find the right balance of pitching and follow up to make it a valuable experience that gets your story placed.

It’s hard to stand out. Ritika interviewed our CEO about how we keep learning new techniques and evolve our approach to make our pitches stand out.