48 West Agency Wins Six AMA Phoenix 2018 Spectrum Awards
Agency finalist for ten awards, collects six, including two Best of Category awards PHOENIX, Ariz., May 11, 2018, – Phoenix-based 48 West Agency (48 West) is proud to announce it won six 2018 Spectrum Awards, including two Best Of categories and were finalists in ten…
48 West Agency Hires Two Seasoned Marketers to Meet Agency’s Increasing Growth Strategy
PHOENIX, Ariz., April 30, 2018 — 48 West Agency—a leading marketing and public relations agency that solves complex marketing and reputation challenges today announced the addition of Monica Vendley as Director, Marketing Programs and Ruth Chien as Director, Client Services to the growing 48 West…
Phoenix Business Journal 2018 Outstanding Women in Business: Leigh Dow
The Phoenix Business Journal selects the Valley’s Outstanding Women in Business every year, honoring a group of talented women who are successful female leaders in business and nonprofit industries. In 2018, 27 powerful women were recognized and celebrated for their knowledge and influence across the Valley…
How Much Should You Pay for PR?
We participated in a roundtable discussion on how much companies should be paying to build credible earned media for their brand. Get the full discussion at DYS Media.
How much is your PR expertise worth?
PR Daily writes, “Great publicity must be earned. Organizations and individuals can certainly work on public relations campaigns themselves with existing resources, but they often need help from consultants or agencies. So, how much should they pay them for establishing trust and enhancing the image of…
Mindful Metrics: The most important marketing agency KPIs
Klipfolio wanted to know what better way to get inside the inner business workings of a marketing agency than to see which KPIs are most important for their success? They asked 48 West Agency, here’s what we said.
Webcast Radio: Unlocking Possibilities for Ambitious Brands
48 West Agency CEO, Leigh Dow, joins Fjorgecast’s Tim Barsness to discuss how everything we do is about unlocking possibilities for ambitious brands and how we have a reputation for delivering creative PR and Communications campaigns for some of the world’s most ambitious and innovative companies….
Pelican Products, Inc. Names 48 West Agency PR Agency of Record
48 West Agency (48 West), an award-winning, full-service marketing agency based in the Warehouse District of Phoenix, Ariz., today announced that it has been named Pelican Products, Inc. (Pelican) agency of record (AOR) for the Pelican Commercial, Military, and Consumer business units. Based in Torrance…
48 West Wins Four AMA Spectrum Awards for Content and Advertising
48 West is honored to announce its selection as finalists for eight 2017 AMA Spectrum Awards and its receipt of four awards for content marketing and advertising. The event was held at OdySea Aquarium in the Talking Stick Cultural and Entertainment District in Scottsdale, Arizona…
Leveraging Voice of the Customer Data
CallMiner asked us “What’s the most under-utilized way to capture the voice of the customer (and what can businesses do to better leverage it)?” Our Director of Marketing Strategy and Analytics, Kathleen Thompson, shared how companies should consider leveraging an Account Based Marketing (ABM) approach when thinking…