48 West Welcomes 3 New Aviation Clients
PHOENIX, Ariz., June 3, 2020 – 48 West Agency (48 West), a Phoenix-based full-service marketing and public relations agency, today announced Ramco Aviation Software, Citadel Completions, and New Discovery Aerospace and Defense as additions to its growing portfolio of aerospace and aviation clients. The primary…
Architecting a firehose of information
As marketers. we have more tools than ever to share messaging including the internet, social media, content networks and artificial intelligence. It is easier than ever to create a “firehose” of information because of the availability of a rising number of channels willing to disseminate…
5 ways we are using AI to deliver more intelligent PR strategies
We are early adopters of AI, and recently we’ve been using AI to deliver more intelligent and hyper-relevant PR strategies for our clients. AI allows us to: Save time while still keeping the relationship management feeling organic. Improve the speed and precision of media monitoring….
Deepfakes: Reputation Management Just Got Harder
Digital reputation management means staying up to date even as things are constantly changing, and taking action as needed. Recently, digital reputation management has gotten even more complicated with the proliferation of “deepfake” videos. The speed at which these videos can spread is alarming. After being…
AI is a National Priority: Mark Cuban’s CES Message
We attended the Variety annual Entertainment Summit at CES and got the opportunity to see entrepreneur, Maverick, and Shark Tank investor Mark Cuban share his thoughts on the development of artificial intelligence technology. Cuban was clear, he sees AI as a national priority and thinks…
Is influencer marketing a good fit for your brand?
Many brands struggle with how to develop an impactful influencer marketing program. We’ve outlined the process of working with social influencers in our latest Phoenix Business Journal contribution. From choosing who to work with to creating a process for collaboration and, finally, assessing the results…
Exciting aviation innovations
We attended the 2019 Business Aviation Convention & Exhibition (NBAA-BACE) in Las Vegas and visited the static display of aircraft at Henderson Executive Airport. The primary themes of the event reflected a very dynamic industry that is collectively working to embrace innovation and sustainability. Check…
StrataTech Education Group Appoints 48 West Agency as Creative and Content Agency
PHOENIX, Ariz., October 20, 2019 – StrataTech Education Group (“StrataTech”), a leading provider of facility-based post-secondary education with a focus on preparing students for careers in the welding and heating, ventilation, air conditioning and refrigeration (“HVACR”) trades, has named 48 West Agency (“48 West”) as…
Leigh Dow invited to join Phoenix Business Journal Leadership Trust
Phoenix Business Journal Leadership Trust is an Invitation-Only Community for Top Business Decision Makers in Greater Phoenix PHOENIX, Ariz., Oct. 10, 2019 — Leigh Dow, CEO of 48 West Agency, has been invited to join Phoenix Business Journal Leadership Trust, an exclusive community for influential…
48 West Agency wins Integrated Communications Copper Anvil Award for “Fly Smarter with Ultimate Lift” Campaign
Receives Public Relations Society of America, Phoenix Chapter, 2019 Copper Anvil Award of Merit Phoenix-based 48 West Agency (48 West) today won the 2019 Public Relations Society of America (PRSA), Phoenix Chapter, Copper Anvil Award of Merit for Integrated Communications Campaign on behalf of their…