Cause marketing for global climate change
Reading Time: 4 minutes Social cause marketing to make scientific content more accessible Climate content is often suppressed by social algorithms because it’s not exceptionally engaging. A cause as global as climate change should be widely distributed, however, most scientific research on the impact of climate change is published…
Leigh Dow Honored as a Phoenix Business Journal 2020 Most Admired Leaders
Reading Time: < 1 minute The Phoenix Business Journal honored some of the Valley’s outstanding professionals Dec. 1 at the 11th annual Most Admired Leaders event, and 48 West Agency’s CEO, Leigh Dow was among the honorees. The 28 honorees in the 2020 class come from a variety of industries…
48 West Founder Leigh Dow Named to NSBA Leadership Council
Reading Time: 2 minutes PHOENIX, Ariz., Oct. 8, 2020 – 48 West Agency CEO, Leigh Dow, was recently named to the National Small Business Association (NSBA) Leadership Council. NSBA is the nation’s oldest small-business advocacy organization and operates on a staunchly nonpartisan basis. Dow, a recognized leader in the…
Our first clutch review and it’s 5-star!
Reading Time: 2 minutes Is your company in a tight spot? Are you looking for top-tier marketing services? 48 West Agency is your team’s solution for cutting-edge results and creativity. Based in Phoenix, our company provides high-quality marketing and PR resources for our clients. and our reviews prove they…
48 West Agency earns two Copper Anvil Awards for special events
Reading Time: 2 minutes PHOENIX, Ariz., Sept. 17, 2020 – Phoenix-based 48 West Agency (48 West) was awarded the 2020 Public Relations Society of America (PRSA), Phoenix Chapter, Copper Anvil Award for PR management of the Risas Dental and Braces national “Labor of Love” event in 2019. The agency also…
48 West welcomes 3 new aviation clients
Reading Time: 3 minutes PHOENIX, Ariz., June 3, 2020 – 48 West Agency (48 West), a Phoenix-based full-service marketing and public relations agency, today announced Ramco Aviation Software, Citadel Completions, and New Discovery Aerospace and Defense as additions to its growing portfolio of aerospace and aviation clients. The primary…
SaaS firm Cerebrum Corp. selects 48 West as growth partner
Reading Time: 2 minutes PHOENIX, Ariz., May 15, 2020 – 48 West Agency (48 West), a Phoenix-based full-service marketing and public relations agency, is selected as the Cerebrum Corp agency of record. Created by laboratory and computing professionals, Cerebrum Corp is a Software-as-a-Service (SaaS) firm that designs intelligent lab…
Architecting a firehose of information
Reading Time: < 1 minute As marketers. we have more tools than ever to share messaging including the internet, social media, content networks and artificial intelligence. It is easier than ever to create a “firehose” of information because of the availability of a rising number of channels willing to disseminate…
5 ways we are using AI to deliver more intelligent PR strategies
Reading Time: < 1 minute We are early adopters of AI, and recently we’ve been using AI to deliver more intelligent and hyper-relevant PR strategies for our clients. AI allows us to: Save time while still keeping the relationship management feeling organic. Improve the speed and precision of media monitoring….
Deepfakes: Reputation management just got harder
Reading Time: < 1 minute Digital reputation management means staying up to date even as things are constantly changing, and taking action as needed. Recently, digital reputation management has gotten even more complicated with the proliferation of “deepfake” videos. The speed at which these videos can spread is alarming. After being…