Alison.

VP, Public Relations

Biography.

At 48 West we know managing public relations is not just what you know, it’s who you know. With a decade of experience producing major market and executive news at Fox, ABC and CBS affiliates, Alison Rose, knows the inside of a newsroom, what appeals to news producers, and how to get clients coverage. Her publishing expertise and superior writing skills have produced award winning work on behalf of 48 West clients.

Alison and her team develop and propose integrated reputation management programs that leverage a strategic use of all available channels and resources - media and influencer relations, digital communications, social media strategy, research, and content. She has mastered the art of the pitch and maintains extensive media contacts both nationally and locally. Alison continuously nurtures her extensive media contacts both nationally and locally in national business and industry specific media outlets. Editors and producers know Alison will deliver focused story ideas and clients rely on her in the event of a media crisis.

She’s helped clients like Charles Schwab and Staples put their best foot forward, produced coverage of John Glenn’s return to space, and more. Her ability to orchestrate hallmark media relations campaigns Is demonstrated in her creative approach to telling compelling stories.

Alison has been awarded by both PRSA and the American Marketing Association in Phoenix for her exceptional public relations work. She holds a BS in Mass Communications/Journalism from Loyola University Chicago and when Alison isn’t spanking phones for clients, she’s a beast on the tennis court.

3 Strengths 

  • Developing unique narratives that align your brand story with the news cycle.
  • Sharp editorial skills and the relentless pursuit of high-level creative PR channeled into brand expression.
  • Aptitude for immediately developing a highly organized approach to managing complex PR challenges.