48 West Agency Hires Two Seasoned Marketers to Meet Agency’s Increasing Growth Strategy
PHOENIX, Ariz., April 30, 2018 — 48 West Agency—a leading marketing and public relations agency that solves complex marketing and reputation challenges today announced the addition of Monica Vendley as Director, Marketing Programs and Ruth Chien as Director, Client Services to the growing 48 West Agency team.
Vendley and Chien will add new skill sets to the agency by using their targeted experience with marketing programs, relationship management and project management to support client marketing and public relations challenges with strategic solutions and exceptional execution.
Vendley previously served as Director of Marketing Communications for Onpharma Inc, a dental pharmaceutical company, and led strategic planning, development and execution for all Onpharma marketing programs to grow the brand to $5 million annual sales and over 6,000 customers in under three years. “I’ve worked with some of the 48 West team previously and it is exciting to join this group of talented problem solvers,” said Vendley. “I’m looking forward to working with clients to create innovative programs that deliver their marketing goals.” Vendley holds a BA in Communications from San Diego State University. She has received many accolades from her colleagues and industry partners, including earning the Bernays Award of Excellence from the San Diego Chapter of PRSA for the B2B communications activities around the FDA approval and launch of OraVerse, a first-in-class dental pharmaceutical. In addition to her extensive marketing and communications experience, Monica has certifications in both Six Sigma Green Belt and Global Project Management.
Chien brings thirteen years of experience as Director of Customer Service at Central Health Plan of California and expertise in project and traffic management. Most recently, Chien was a project manager at Pelican Products, Inc. While there, she managed the overall consumer division marketing budget of $4.5 million, and was responsible for reconciliation and ensuring accuracy of budget. Chien also ran operation traffic including print/digital advertising, trade show management and overall logistics, coordinated collaboration branding projects with Red Bull, Undefeated and the Dallas Cowboys. “48 West is already a high performing team, it’s clear they want to provide exceptional services to clients,” said Chien. “I’m ready to make an impact as we grow by adding the client services that keep projects delivered on time and on budget and allow our marketing teams to focus on getting high quality work completed.” Chien earned her MBA from Cal Poly Pomona and has a BS in Architecture from California State Polytechnic University-Pomona.
“As 48 West continues to grow organically, it’s important we continue building a team of industry veterans who have sophisticated skills,” said Leigh Dow, CEO of 48 West Agency. “Monica’s outstanding creativity and Ruth’s powerful blend of customer service and project management make them both key contributors to our client’s ability to meet their revenue goals through marketing.”
About 48 West Agency
48 West Agency (48W) is an award winning, full-service boutique agency providing creative solutions to your toughest marketing and public relations challenges. At 48 West, you will find senior executives with Fortune 100 experience leading strategy development that delivers revenue generation. Our teams understand the multi-layered world of global marketing, reputation management, marketing partnerships, and distribution channels. To see what 48W can do for you visit www.48westagency.com.
48 West Agency